Product/Market Strategies of Small and Medium-Sized Enterprises

Name: Product/Market Strategies of Small and Medium-Sized Enterprises
ISBN: 9781856289634

Publisher Avebury

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Book Details

PublisherAvebury

ISBN / ASIN185628963X

ISBN-139781856289634

AvailabilityUsually ships in 2 to 4 weeks

Sales Rank13,631,053

MarketplaceUnited States 🇺🇸

Description ▲

Covers the product/market behaviour of small and medium-sized enterprises (SMEs), discussing its theoretical bases and relevant empirical data. The material has been written in the context of the STRATOS international research project - a study of 1100 SMEs in six European countries.