Marketing and Management Interfaces in the Enactment of Strategic Management Accounting Pr: An Exploratory Investigation (CIMA Research)

The three main elements of this report are:

· A review of the literature dealing with measurement of performance in management accounting and in marketing
· A field study of ten organizations in different sectors (manufacturing, financial services, retailing)
· A full description of the three types of interfaces between management accounting and marketing.

* Contains review of the literature
* Based on a field study of ten organizations
* Includes a full description of the three types of interfaces between management accounting and marketing