Theory and Practice of Construction Export Marketing

Name: Theory and Practice of Construction Export Marketing
Author: Sui Pheng Low, Low Sui Pheng
ISBN: 9781859723043

Author Sui Pheng Low, Low Sui Pheng

Publisher Avebury

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Book Details

Author(s)Sui Pheng Low, Low Sui Pheng

PublisherAvebury

ISBN / ASIN1859723047

ISBN-139781859723043

AvailabilityUsually ships in 1 to 4 weeks

Sales Rank8,615,375

MarketplaceUnited States 🇺🇸

Description ▲

The main impetus of this book lies in the acknowledgement of the fact that the Singaporean construction industry cannot go on expanding forever to provide jobs for both local and foreign construction firms. The author examines marketing strategies that could help economic development.