This book will show you how to incorporate all the features offered on major e-commerce sites straight into your own projects, quickly and easily.
You will learn how to:
* Build a solid foundation for your site
* Provide access to products with a well fomatted product catalog
* Help potential customers find what they want with a search system
* Maximize sales with an efficient shopping cart and checkout system
* Use wishlists to turn the customers themselves into sales resource
* Manage product discounts
* Promote products with special offer coupons and targeted emails
* Offer after sales services such as order tracking
* Encourage community involvement in your site
* Forge partnerships through affiliate schemes
The code that accompanies the book provides a complete example site.