The Ideas Companion: Crafty Copyrights, Tricky Trademarks and Peerless Patents (A Think Book)

Which famous brand was known as the Mae West? Why did the “Got Milk?” ads offend the Spanish? What on earth is a face bra? The Ideas Companion has all the answers and so many more. You’ll even discover the invention that alerts one to a nuclear air strike and protects one’s cat flap—at the same time!