Foundations of International Marketing

Name: Foundations of International Marketing
Author: Steve Johnston, Harold Beaton
ISBN: 9781861521644

Author Steve Johnston, Harold Beaton

Publisher Cengage Learning EMEA

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Book Details

Author(s)Steve Johnston, Harold Beaton

PublisherCengage Learning EMEA

ISBN / ASIN1861521642

ISBN-139781861521644

AvailabilityUsually ships in 1 to 3 weeks

Sales Rank9,075,722

MarketplaceUnited States 🇺🇸

Description ▲

Foundations of International Marketing is a student-orientated text which looks at international marketing from a business perspective. The book explains and analyses the different theories of international marketing and illustrates their application using examples from a variety of different firms, markets, products and services.