Exporting: A Manager's Guide to the World Market

The book is aimed at everyone at management level involved in international trade. It is particularly useful to managers with small- and medium-sized manufacturing and service companies growing toward new international challenges. The book will show the 'do it yourself' approach to exporting as well as how best to recruit and use intermediary help. This title focuses on how exporters can compete successfully in a global market. It shows how to get your export business started and how to expand it globally.