World Famous in New Zealand: How New Zealand's Leading Firms Became World Class Competitors
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Book Details
Author(s)Colin Campbell-Hunt
PublisherAuckland University Press
ISBN / ASIN1869402499
ISBN-139781869402495
AvailabilityUsually ships in 24 hours
Sales Rank8,857,503
MarketplaceUnited States 🇺🇸
Description ▲
This is the story of how ten of New Zealand's finest companies became world-class competitors. It is a significant story: New Zealanders look to business enterprises for wealth, jobs and the products and services to live and to trade. In exploring the behaviour of ten carefully chosen firms the book shows how they overcame the disadvantages of size and distance to make an impact in world markets and to sustain it. This is not only a narrative of each firm's path to success, it is also an empirical analysis of the factors which assured that success. It discusses, for example, innovation, operations strategy, human resource management, the impact of national culture, the role of government.