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The Media Industry

Author Sanjiv Bhatia, Sumner M. Redstone, George Reed-Dellinger, Dennis H. Leibowitz, Peter P. Appert, James D. Dougherty, Christopher P. Dixon, Andrew W. Marcus; Lawrence J. Haverty, Mario J. Gabelli and Mayo T. Smith, John S. Reidy and Susan V. Watson
Publisher AIMR (CFA Institute)
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Book Details
ISBN / ASIN1879087693
ISBN-139781879087699
AvailabilityUsually ships in 24 hours
Sales Rank1,517,888
MarketplaceUnited States 🇺🇸

Description

During the past decade, the media industry has expanded rapidly through its involvement in the revolution in information delivery. Today, technological advances are combining with the emergence of new markets to globalize the industry and create new media outlets. This proceedings fosters a thorough understanding of industry dynamics, including the basic structure and environment of the industry sectors, and offers insights into valuation strategies.