Event Management
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Book Details
Author(s)Donald Getz
PublisherCognizant Communication Corp
ISBN / ASIN1882345606
ISBN-139781882345601
Sales Rank1,428,855
MarketplaceUnited States 🇺🇸
Description ▲
Book focuses on the major innovation regarding the switch in emphasis from supply-side to demand-side approach to event tourism. This represents a paradigm shift that will necessitate adjustment on the part of many practioners and educators. 11 chapters, illustrated and indexed.