For the first time, Baines uses scientific experiments to support many of his arguments about ethics. Baines describes his latest thesis as Moral Physics, and maintains that ethical and human excellence based on the principles of transcendental morality is the prerequisite to attain a bountiful and effective existence.
Generously, Baines describes in awesome detail the deficiencies in the moral makeup of the common man today and how he can work to overcome these deficiencies to create a better life for himself and humanity.