Welcome to the world of media - the $300 billion business end of the ad business. Learn how it works from some of media’s top professors and professionals. This is a book in touch with today - packed with genuine substance and contemporary best practices in a clear, easy-to-read format.
Strategic Media Decisions (The Copy Workshop)
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Book Details
Author(s)Marian Azzaro
PublisherRoutledge
ISBN / ASIN1887229337
ISBN-139781887229333
AvailabilityUsually ships in 24 hours
Sales Rank645,646
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
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