Vital Connections: Building Relationships with Key Stakeholders

Authors Steve Freeman and Linda Mastaglio show the way to practice PR efficiently (the practical side), effectively (the best practices focus) and excellently (through visionary thinking skills). The authors crafted this manual fully respecting the learning time-crunch we all face. The manual features: 54 questions and fill-in-the-blanks to compare what you´ve learned with your situation; 18 easy-to-visualize graphics of key concepts; 13 "how to" summaries; six "elevator versions" of each chapter; 100 reference resources from leading communication scholars and practitioners; six virtual office scenarios beckoning you to solve real-world communication challenges; 42 case studies; numerous helpful checklists, sample forms, glossaries and more! This IABC manual will show you how to create vital connections with the six common stakeholder groups that typically have the greatest influence on an organization´s success...and drive your career to the next level!