Transform your marketing department into an accountable and thriving resource. Embrace both the power and limits of ROI, and discover how to quantify the value and impact of brand and other initiatives.
Readers will learn ways to fortify their businesses' bottom line through marketing and how to promote their efforts in quantifiable terms to top executives and shareholders.
Chapters cover:
- Contributing to short-term cash flows.
- Optimizing Return on Marketing Investment (ROMI).
- Building long-term shareholder value.
- Fostering an accountable marketing atmosphere.
- Reorganizing and supporting your marketing department.
The Truth About B2B Marketing ROI
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Book Details
Author(s)Merry Elrick
ISBN / ASIN1888015594
ISBN-139781888015591
AvailabilityUsually ships in 24 hours
Sales Rank4,749,250
MarketplaceUnited States 🇺🇸