Thinking and Reasoning in Human Decision Making

From theory to illustrative case studies, this groundbreaking volume describes a new methodology for explaining and predicting human decision making. The method of argument and heuristic analysis, based on the latest scientific findings from studies of human reasoning, combines both quantitative and qualitative research designs. Use of this method takes the study of human reasoning to a deep and authentic level. The decision mapping techniques presented in this volume enable one to display visually the flow of a reasoning process and to examine the influence of the reasons and heuristics which shape human decision-making.