Effective Marketing: Principles and Practice
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Book Details
Author(s)Jacqueline Bishop
PublisherLiverpool Business Publishing
ISBN / ASIN1903500036
ISBN-139781903500033
AvailabilityUsually ships in 24 hours
Sales Rank16,126,936
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
Effective Marketing discusses the essential features of marketing in a clear, concise, and logical manner, with relevant examples, making the book ideal for students. It directly addresses the syllabus for CIPS marketing, CIM marketing fundamentals and CIMA marketing, and also addresses the needs of many marketing degree subjects.
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