Hunting the Killer Idea

Killer Ideas. They’re out there. Wild, unpredictable and dangerous.
So powerful they can stop a person in their tracks, turn a life around, start a revolution, or even change the world.
Hunting the Killer Idea takes the intrepid reader through the jungle of the mind as the creative process is brought to life in vivid detail. Examining what it is that makes great ideas stand the test of time as we attempt to capture the essence of creativity.
Along the way we talk to those who have hunted down their own Killer Idea and lived to tell the tale. An artist, Ad-legend, anarchist, rock-star, philosopher and many other heros and villains relive the thrill of the chase and pass on their unconventional and original advice.
Whether you’re the creative type or not, starting a business, studying, making art or just mucking around. This book is essential reading for anyone who knows they’ve got a Killer Idea hiding somewhere deep inside – and the time to hunt it down has come.
Hunting The Killer Idea:
• Captures the creative process in a fresh, unexpected and compelling way like never seen before.
• Assembles the big ideas and sharpest insights from around the world to create the definitive guide to creativity.
• Hunting is not only of practical use in terms of approach and technique, but is also a source of inspiration to help break through the barriers we all encounter
This book is a must read for anyone who realises the time for procrastination is over.

Features interviews with:
• Noam Chomsky: Academic, Linguist, Anarchist.
• Liam Howlett: Rock star, Musician of The Prodigy.
• Gaz Mayall: Musician, artist of Gaz's Rockin Blues
• Vince Frost: World renowned Graphic Designer
• Dave Trott: Advertising Legend
• Nick Onken: Prolific NY-based Photographer
• Matt McAteer: British Pub Poet
• Adrian Pallengat: Art Gallerist
• Coco & Breezey: Sunglass designers
• Sacha Barber: Senior Industrial Designer, Alfa Romeo.


Also featured are insights into the creativity of Einstein, Edison, Gandhi, Socrates, Darwin, de Bono, Jonny Ives, Phillipe Stark, George Orwell and Hunter S Thompson + many others.

• A Kick in the Seat of the Pants: Using Your Explorer, Artist, Judge, and Warrior to Be More Creative
• A Beautiful Constraint: How To Transform Your Limitations Into Advantages, and Why It's Everyone's Business
• Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads
• Advertising: Concept and Copy (Third Edition)
• The Brand Flip: Why customers now run companies and how to profit from it (Voices That Matter)
• Market Research in Practice: An Introduction to Gaining Greater Market Insight
• Star Brands: A Brand Manager's Guide to Build, Manage & Market Brands
• Aaker on Branding: 20 Principles That Drive Success
• How To Write An Inspired Creative Brief: 2nd edition
• Six Thinking Hats