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Music, Markets and Consumption

Author Daragh O'Reilly, Gretchen Larsen, Krzysztof Kubacki
Publisher Goodfellow Publishers
Category Paperback
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Book Details
Author(s)Daragh O'Reilly, Gretchen Larsen, Krzysztof Kubacki
PublisherGoodfellow Publishers
ISBN / ASIN1908999527
ISBN-139781908999528
AvailabilityUsually ships in 24 hours
Sales Rank2,699,850
CategoryPaperback
MarketplaceUnited States 🇺🇸

Description ▲

A fully international and scholarly analysis integrating the unique popular music sector both within arts marketing and current marketing and consumption theories. It gives a full overview and coverage of music, marketing and cultural policy, and the emerging academic study of the sector.

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