Make It Glow: How to Build a Company Reputation for Human Goodness, Flawless Execution, and Being Best-in-class

Some companies just seem to have that special something--an atmosphere of success and trust that makes customers return again and again, employees stay and give their all, and suppliers offer their best prices and performances. In Make It Glow, DeCotiis shows readers the hard processes and practices behind the warm and fuzzy feelings, and demonstrates exactly how important those feelings are to success. Whether the business in question is a new startup or a decades-old enterprise that's lost its reason to be, making it glow means making it prosperous, meaningful, and a source of pride. With DeCotiis's methods, companies can sustain success and the rewards that come with it far beyond just the next quarter.