In Make a Fortune Selling to Women, Connie Podesta combines psychology and sales tactics to create a how-to guide for closing sales with women. With a lively voice and no-nonsense tone that both men and women will appreciate, Podesta offers specific tips for overcoming the big five Deal Breakers:
- #1 : She doesn't want to play the game
- #2: She doesn't think the salesperson views her as a legitimate decision maker
- #3 : She doesn't like the salesperson
- #4 : She doesn't trust the salesperson
- #5 : She doesn't think the salesperson is the right person for the job
Riddled with revealing anecdotes, Make a Fortune Selling to Women describes the male and female approach to the buying experience--without being condescending to either gender. And both salesmen and saleswomen will rely on this book to help them secure more sales with women.