Awaken The Marketer In You

Attract New Prospects, Get More Clients! How to Accelerate the Growth of A Professional Practice. At last, a smarter way to market and grow a professional practice: For everyone who ever said, "There must be a better way." Written in a lively style and full of entertaining anecdotes and observations, this book by marketing expert and former newspaper journalist Ned Steele redefines marketing for smaller professional practices and small businesses. Marketing for financial planners, attorneys, insurance professionals, accountants, doctors and dentists, real estate agents and other professionals doesn't have to be difficult, expensive, or painful. In Awaken The Marketer In You, Ned Steele offers a whole new approach to marketing a professional service or professional practice. At last, a marketing approach that feels natural to professional service providers because it is based on the way they like to work and think. Awaken The Marketer In You reveals a simple, common-sense, cost-effective system that removes the aversion to marketing that so many in the professional services feel. It includes: - The six reasons most professional services marketing is doomed to fail - The three keys to smarter marketing and accelerating growth - The 14 best strategies to attract prospects, stimulate referrals and get more clients. "Ned captures your attention from the first few pages, and then moves very quickly into what you need to know, what you need to do, and most important, how you need to think every day." -- Mark LeBlanc, author, Growing Your Business! and President, National Speakers Association