Intelligent Innovation: Four Steps to Achieving a Competitive Edge

This superb volume explains the importance of the application of innovation throughout the lifecycle of a product or service, from initial development to end of line customer delivery. Using extensive worldwide studies of blockbuster products and successful business models, this volume provides an easy-to-implement four-step process for achieving success with a new product. "Intelligent Innovation" also presents current strategies and tools to make efficient and integrated decisions, manage finite resources, turn limitations and set-backs into opportunities, evaluate risks, and create a productive and innovative working environment. It also includes more than 50 case studies of businesses that have made innovation the key to their growth.