Innovation, Product Development and Commercialization: Case Studies and Key Practices for Market Leadership

Innovation, Product Development, and Commercialization is a highly recommended practical book to help every manager and executive succeed in today s competitive environment.
--Gerald Z. Yin, Ph. D., Chairman and CEO, Advanced Micro-Fabrication Equipment Inc. (AMEC)

This comprehensive reference presents a unique holistic approach to innovation, product development and commercialization. It illustrates how to integrate business, market, technology and resource strategies for optimal product development decisions and global commercialization success. The author provides guidance on matching technology innovation to market opportunities, and details best practices for commercialization of innovation and new products and continuous improvement of existing products.

KEY FEATURES
Details how to manage portfolios of technologies and products for market leadership
--Covers commercialization of innovation and new products in high-tech markets
--Provides state-of-the-art, proven best practices in executing new product development projects, including R&D and marketing, design and process engineering, quality, and management, supported by real case studies and practical examples
--Presents analytical tools to support insightful and intuitive explanations
--Offers a free downloadable model for identifying underperforming areas of your business rooted in innovation, product development and commercialization practices, as well as teaching notes for instructors available from the Web Added Value Download Resource Center at www.jrosspub.com