The IMC Handbook: Readings & Cases in Integrated Marketing Communications

Name: The IMC Handbook: Readings & Cases in Integrated Marketing Communications
Author: J. Stephen Kelly PhD, Susan K. Jones, Richard A. Hagle
ISBN: 9781933199061

Author J. Stephen Kelly PhD, Susan K. Jones, Richard A. Hagle

Publisher Racom Communications

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Book Details

Author(s)J. Stephen Kelly PhD, Susan K. Jones, Richard A. Hagle

PublisherRacom Communications

ISBN / ASIN1933199067

ISBN-139781933199061

MarketplaceFrance 🇫🇷

Description ▲

The book contains 18 cases and 16 articles by leading authorities covering the entire landscape of integrated marketing communications.