Media Strategy & Planning Workbook
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Book Details
Author(s)Donald L. DIckinson
PublisherRacom Communications
ISBN / ASIN1933199237
ISBN-139781933199238
AvailabilityUsually ships in 24 hours
Sales Rank2,838,644
MarketplaceUnited States 🇺🇸
Description ▲
This book provides a complete, hands-on guide to developing both the strategic and tactical elements of a successful media plan.