Contemporary Direct and Interactive Marketing (Third Edition)

Decades ago, direct marketers gathered customer names and addresses, and created mailing lists; today, much has changed and much has remained the same. This third edition recognizes the growth of various digital marketing formats for conducting direct and interactive marketing today. Today's consumers desire the speed and the control that the new digital and social media formats provide. Direct marketing has always been accountable and measurable, and now with the various digital media formats and computer technology, it is more interactive and precise than ever before. This edition builds on the traditional foundations of direct marketing, and extends into the future where continuous digital innovations are transforming the marketing landscape. We cannot begin to envision what changes are ahead. But one thing is certain: traditional direct and interactive marketing principles will still apply. This edition builds on these traditional foundations, captures the new media and methods, and explores the future innovations of direct and interactive marketing.

• All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
• Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
• Retailing Management, 9th Edition
• Dynamics of Mass Communication: Media in Transition
• Nudge: Improving Decisions About Health, Wealth, and Happiness
• Competing in Tough Times: Business Lessons from L.L.Bean, Trader Joe's, Costco, and Other World-Class Retailers
• Marketing Research Essentials, 9th Edition
• Paradox of Choice, The
• Advertising and Promotion: An Integrated Marketing Communications Perspective, 10th Edition
• Advertising and Promotion: An Integrated Marketing Communications Perspective (Irwin Marketing)