Eye Tracking the User Experience: A Practical Guide to Research

Name: Eye Tracking the User Experience: A Practical Guide to Research
Author: Aga Bojko
ISBN: 9781933820101

Author Aga Bojko

Publisher Rosenfeld Media

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Book Details

Author(s)Aga Bojko

PublisherRosenfeld Media

ISBN / ASIN1933820101

ISBN-139781933820101

MarketplaceFrance 🇫🇷

Description ▲

Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience the first how-to book about eye tracking for UX practitioners offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.