How to Import Wine: An Insider's Guide

In the first book of its kind, author and veteran importer Deborah M. Gray offers the benefit of her vast experience in this comprehensive guide to the perils and best practices of the fascinating career of a wine mporter.She gives invaluable insider information and the necessary tools, resources, and real world advice to create a strong business model and a portfolio to match. She details the critical considerations in branding, packaging, pricing, licensing and regulations, shipping, warehousing, marketing, and more. The book is filled with specific examples of importing triumphs and failures, with particular interest paid to arguably the most important element of business success: acquiring and maintaining effective distribution.

• How to Import Wine: An Insider’s Guide
• The Exporter's Handbook to the Us Wine Market
• Building an Import / Export Business
• International Business of Wine: a World of Producers, Buyers & Cellars
• The Sommelier Prep Course: An Introduction to the Wines, Beers, and Spirits of the World
• Wine Business Case Studies: Thirteen Cases From The Real World Of Wine Business Management
• The World Atlas of Wine, 7th Edition
• The Oxford Companion to Wine (Oxford Companions)
• Wine Folly: The Essential Guide to Wine
• Adventures on the Wine Route: A Wine Buyer’s Tour of France