The Travel Marketer's Guide to Social Media and Social Networks: Sales and Marketing In A Web 2.0 World

The report was researched and written by renowned industry author Cindy Estis Green, managing partner of The Estis Group, and is being published by the HSMAI Foundation and The Travel Industry Association. For the report, Estis interviewed travel executives, vendors, and experts from various social media sites. Additionally, executives from non-travel industries that have a strong background in the use of social media were interviewed. Case studies and results from travel executive polls are also featured.

Topics covered in the report include:

* Explanations and definitions of social media and social networking Highlights of the way social media and social networking are used in other industries

* How travel companies are using social media and social networking in 2007

* How travel companies can use social media and social networking in the future

* Publishing Partners are TIG Global and Vizergy; Sponsoring supporters are Open Hospitality and Yahoo!