The Exporter's Handbook to the US Wine Market

Attempting to export wine to the U.S. has long been fraught with difficulty, especially for the smaller producers. The U.S. wine industry, complicated by confusing regulations and intense internal brand competition, is also the land of opportunity and home to an adventurous and egalitarian wine consuming population. But without an understanding of how to effectively enter this complex market, the exporter often founders and retreats in frustration. This book provides a guide to approaching and attracting an importer, differentiating terms and regulations which must be understood to prosper, and avenues to achieving and sustaining attainable sales and distribution goals.

• How to Import Wine: An Insider's Guide
• How to Import Wine: An Insider's Guide
• Wine Marketing and Sales,Third Edition
• The New Architecture of Wine: 25 Spectacular California Wineries
• Wine Business Case Studies: Thirteen Cases From The Real World Of Wine Business Management
• Successful Wine Marketing
• American Wine: The Ultimate Companion to the Wines and Wineries of the United States
• Wine Marketing Online: How to Use the Newest Tools of Marketing to Boost Profits and Build Brands
• Wine Wars: The Curse of the Blue Nun, the Miracle of Two Buck Chuck, and the Revenge of the Terroirists
• For the Love of Wine: My Odyssey through the World's Most Ancient Wine Culture