Social Inc.: Why Business Is the Next Social Opportunity Worth Trillions

SOCIAL INC. delivers a blueprint for reinventing the future of business--creating a business-led renaissance fueled by unprecedented levels of connectivity, empowerment, and innovation brought about by social technology. These new tools don't promise incremental improvements in productivity or profitability--they have the potential to deliver game-changing knockout blows. Not a book about Facebook or social media marketing, SOCIAL INC. is a thought-provoking "stake in the ground" for a people-led revolution that is changing the rules of business. 

Business management is now being open-sourced, and Zukis uses history, hindsight, and foresight to illustrate why business will never be the same because of this disruptive technology--it will be much, much better.