Who's Buying for Travel (Who's Buying Series), 10th ed.

The tenth edition of Who s Buying for Travel is based on unpublished data collected by the Bureau of Labor Statistics 2012 Consumer Expenditure Survey you can t get these data online. It examines how much Americans spend on getting out of town by the demographics that count: age, income, high-income households, household type, race and Hispanic origin, region of residence, and education. To round out the spending picture, it also presents who-are-the-best-customers analyses of the data, showing the demographics of the best and biggest customers at a glance. The products and services examined in this report include airline and ship fares, lodging on trips, restaurant meals and alcohol purchased on trips, auto rentals on trips, luggage, recreational expenses on trips, etc. New to this edition is a unique analysis of spending before (2000 to 2006) and after (2006 to 2012) the Great Recession.

INTENDED AUDIENCE: Marketers, advertisers, small businesses, large corporations, entrepreneurs, consultants, business students, and the libraries that serve them. It is a one-of-a-kind resource for those who need to understand the dynamics of the travel market.