Powerful Marketing Memos

This book is a collection of easy-to-read, yet thought-provoking, short memos designed to give today’s corporate leaders, business owners, and entrepreneurs tips on the key marketing topics that will help you grow your businesses, retain customers, and build your corporate brands by: • Leveraging the organization’s most valuable asset — its corporate brand image. • Creating marketing programs that follow the five Principles of a Customer-Focused Marketing Strategy and incorporate the four cornerstones of Customer Retention. • Getting your entire organization to concentrate on building, earning, rewarding, and keeping customer loyalty. The 60 Powerful Marketing Memo essays in this book discuss a wide range of diverse topics, including corporate branding, customer retention, marketing strategies, customer service, and the changing customer values taking place in today’s highly competitive markets.