Researchers have been talking about generational differences for years, especially when it comes to Millennials. But now a new group is becoming a cultural force in their own right.
Produced in partnership with Impact 360 Institute, Gen Z: The Culture, Beliefs and Motivations Shaping the Next Generation is Barna's most comprehensive research on the perceptions, experiences, and motivations of 13 to 18 year-olds. Based on interviews and analysis, this report is our best thinking thus far on the worldview of teens in the next, next generation.
In Gen Z, you'll find:
- Statistics on teens' views of themselves, their spiritual lives, and the world
- Comparative data with older generations
- Analysis of the cultural trends forming Gen Z
- Full color Infographics and data visualizations