Festive: The Art and Design of Promotional Mailing

This is a stylishly presented collection of the coolest solutions to one of the oldest problems - how to reinvent ways to charm and thank clients for their business and convince them that you are the best creative resource they have. From specially commissioned bottle of vodka to pressed aluminum, from live Christmas trees to complete illuminated facades, Festive showcases the highest level of ingenuity and imagination. This book is a valuable resource for all creative designers for its use of materials, pure imagination and wit. Humorous and practical, it contains the thoughts and rationale of the designers whose work is featured - inspiring and relevant to much more than just that "nightmare" Christmas brief.