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Mandarins of the Future: Mo…

Trends and Issues in Global Tourism 2008

Publisher Springer
Category Business & Economics
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Book Details
PublisherSpringer
ISBN / ASIN3540777970
ISBN-139783540777977
MarketplaceFrance 🇫🇷

Description

This book offers insight into important trends in the global travel and tourism industry and analyzes developments in the aviation and hospitality industry and destination management. The most recent developments in marketing and sales as well as in travel technology and business travel are of key importance for managing travel and tourism companies. The articles are based on presentations and panel discussions presented at the world´s largest tourism convention, the ITB Convention Market Trends & Innovations.

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