The Study of messages of Dagu Adis radio program in combating HIV/AIDS: The Study of messages of Dagu Addis radio program in combating HIV/AIDS

Young people are the assets of a country and its future. Thus, curtaining the rapid spread of HIV among young people and educating them how to protect themselves from preventable diseases like HIV/AIDS is one of the urgent priorities for most developing countries.A growing body of research shows that the perception of most young people towards to their vulnerability to HIV and other threats of their survival are low. As a result, they are more likely to put themselves at risk of contracting HIV.In this regard, to bring a behaviourial change among the youth media and communication play a pivotal role for prevention, whether to stay abstain or seeking a commitment to one's partner or deciding to be tested for HIV. Consequently, media messages can be the primary agent for change in a health promotion program.Thus, the research that Asfaw Degefu Wakene conducts for his MA thesis focuses on the study of messages of Dagu Addis Radio program in combating HIV/AIDS, creating awarness and bringing behaviourial change among the youth towards to the pandemic.