Holiday Attachment - The Construct, Measure, and Its Relation with Customer Loyalty

Doctoral Thesis / Dissertation from the year 2004 in the subject Tourism, grade: none, Goa University (Goa University, India), language: English, abstract: The content of the thesis may be summarized as follows: a) Conceptualization, development, and validation of a scale to measure holiday attachment. b) Examination of holiday attachment as an antecedent of tourist loyalty. c) Test of the proposed mediation-moderation model involving holiday dependence, holiday identity, novelty seeking, and loyalty. KEYWORDS: Scale Development, Holiday Attachment, Holiday Utility, Holiday Identity, Holiday Contextuality, Holiday Dependence, Novelty Seeking, Customer Loyalty, Mediation, and Moderation.