The Role of 4Ps in Market Governance of Bangladesh: Selected Cases

Markets in Bangladesh are changing fast than ever before. New markets are emerging, trading blocks are extending and communications channels about products and selling them are changing at a revolutionary pace. In the perspective of this current study, the market governance have been consciously designed to change or moderate behavior of consumers, businesses, organizations in order to influence how markets work and their sustainable development impacts. Simultaneously, the marketing mix often becomes crucial when determining a product or brand’s unique selling point via the four Ps: price, product, promotion, and place. Hence, the current study explores the holistic roles of the customary 4Ps of Marketing Mix in the development of Market Governance of Bangladesh in the light of few selected cases.