A "Century of Austrian Design offers a highly accessible overview of Austrian design culture from 1900 to the present against the background of the country s extremely turbulent industrial history. In the process, the key aspects are explained in essays by celebrated experts.
The book attempts to delineate a specifically "Austrian formal language, citing as examples specific achievements in historical and contemporary design. As it does so, it also sheds light on other defining moments of Austria s design culture, including the enormous potential of its inventors, the phenomenon of semi-industrial manufacturing, and the innovative design solutions advanced by the Austrian sporting goods industry. A yellow pages section with selected design addresses rounds off the volume.