Customer integration in the early innovation phase, considered the method of choice in theory and practice, has shown unexpected side effects that may even outweigh its recognized advantages. As a result, management needs to be able to assess in advance whether the involvement of customers will add overall value to an innovation project. This book develops a mathematical formula to support this decision.
A Risk-Benefit Perspective on Early Customer Integration (Contributions to Management Science)
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Book Details
Author(s)Christoph Kausch
PublisherPhysica
ISBN / ASIN3790819611
ISBN-139783790819618
AvailabilityUsually ships in 24 hours
Sales Rank12,992,253
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
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