Flipdesigns (Art & Design)

"FlipDesigns" will change the way you see. Out of everyday images patterns evolve and strange things begin to happen. Outlines of butterflies emerge from leaves, hazy faces peer out from rusty watermarks, birds take flight from daubs of paint, luscious red lips are born from a hammer and sickle. Materials transmute. Stone becomes parchment, sand assumes the texture of canvas, red tulips ignite like a bush fire, and spring flowers in a meadow stand out like bright embroidery on a mediaeval tapestry. "FlipDesigns" is a novel phenomenon: an exciting encounter between abstract photography, digital technology, and graphic design. These striking images are in a certain way closer to the literal sense of photography - the Greek roots meaning "writing with light" - than the straightforward photograph that simply records with light. The subject matter is diverse: a beach hut in Italy, a swimming pool in Tunisia, a stone garden in Japan, a ship's sail in California, a red poppy in the Cotswolds, a tropical leaf in the Seychelles. But however familiar their source, when used as elements to compose a larger pattern, these pictures tap into a new dimension of visual awareness. The interaction of camera and computer can transform the most unlikely subjects and opens up a dazzling array of new possibilities that blur and erode the old borderlines between photography and design. In the world of "FlipDesigns" things are never quite what they seem.