Maria Madlberger verbindet die Disziplinen Marketing und Wirtschaftsinformatik und untersucht das Wesen von E-Commerce, E-tailing und Multichannel-Retailing.
Electronic Retailing: Marketinginstrumente und Marktforschung im Internet (German Edition)
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Book Details
Author(s)Maria Madlberger
PublisherDeutscher Universitätsverlag
ISBN / ASIN3824479931
ISBN-139783824479931
AvailabilityUsually ships in 24 hours
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
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