Flexibility in Buyer-Seller Relationships: A Transaction Cost Economics Extension based on Real Options Analysis (Business-to-Business-Marketing)

Name: Flexibility in Buyer-Seller Relationships: A Transaction Cost Economics Extension based on Real Options Analysis (Business-to-Business-Marketing)
Author: Ellen Roemer
ISBN: 9783824481958

Author Ellen Roemer

Publisher Deutscher UniversitÃ¤tsverlag

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Book Details

Author(s)Ellen Roemer

PublisherDeutscher UniversitÃ¤tsverlag

ISBN / ASIN3824481952

ISBN-139783824481958

AvailabilityUsually ships in 24 hours

Sales Rank12,669,325

MarketplaceUnited States 🇺🇸

Description ▲

Ellen Roemer analyzes the flexibility trade-off in buyer-seller relationships. She investigates how relationships should be managed when there is behavioral and environmental uncertainty.