Coordinating Internet Sales with Other Channels: A Performance Measurement Model
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Book Details
Author(s)Andreas Pinterits
PublisherGabler Verlag
ISBN / ASIN3834908452
ISBN-139783834908452
AvailabilityUsually ships in 24 hours
Sales Rank13,958,295
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
Andreas Pinterits develops a performance measurement system to cope with the different requirements of offline and online sales channels. The author discusses different methods for measuring customer channel switching behaviour during the purchasing process and demonstrates the practical use of the model by a showcase implementation.
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