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Innovation Strategy and Firm Performance: An empirical study of publicly listed firms (Betriebswirtschaftliche Studien in forschungsintensiven Industrien)

Author Nanja Strecker
Publisher Gabler Verlag
Category Business & Economics
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Book Details
PublisherGabler Verlag
ISBN / ASIN3834917559
ISBN-139783834917553
AvailabilityUsually ships in 24 hours
Sales Rank8,657,079
MarketplaceUnited States 🇺🇸

Description

Nanja Strecker answers the question to what extend there is a relation between innovation strategy and a firm performance. The comprehensive empirical research consists of primary research complemented with secondary data and capital market data, making the outcome highly reliable.
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