Paul Steiner untersucht die marketingspezifische Relevanz des menschlichen Sinnessystems und die verschiedenen Facetten multisensualen Brandings unter Berücksichtigung der Automobilwirtschaft (Fallstudie MINI) und der Neuen Medien.
Sensory Branding: Grundlagen multisensualer Markenführung (German Edition)
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Book Details
Author(s)Paul Steiner
PublisherGabler Verlag
ISBN / ASIN3834927880
ISBN-139783834927880
AvailabilityUsually ships in 24 hours
Sales Rank99,999,999
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
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