Ungeplante Käufe im Internet (German Edition)
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Book Details
Author(s)Michael Kempe
PublisherGabler Verlag
ISBN / ASIN3834932159
ISBN-139783834932150
AvailabilityUsually ships in 1 to 3 weeks
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
Michael Kempe entwickelt eine Kaufentscheidungstypologie, welche auch die neueren Typen ungeplanten Kaufens berücksichtigt und weist diese auf Basis einer Online-Befragung für das Online-Shopping empirisch nach.
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