E-Services: Opportunities and Threats - Journal of Value Chain Management, Vol. 1, No. 1/2 (Special Issue) (Applied Marketing Science / Angewandte Marketingforschung)
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Book Details
PublisherDeutscher Universitätsverlag
ISBN / ASIN3835008013
ISBN-139783835008014
AvailabilityUsually ships in 24 hours
Sales Rank11,126,735
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
This volume presents the best papers of the special issue "E-Services" of the Journal of Value Chain Management. In association with Marketing Center Muenster (University of Muenster, Germany) and the Center for Services Marketing and Management (Florida Atlantic University, USA), the volume provides a thorough introduction and systematic overview of the new and emerging field "E-Services".
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