Asian Graphics Now!

Eastern aesthetics: A visual exploration of graphic design from Mumbai to Tokyo Asia is home to roughly 60% of the world s population around 4 billion people in over 50 countries yet the continent covers less than 9% of the world s surface. With China and India leading in growth and Japan being the most technological place on the planet, Asian graphic design has a lot to contribute to creativity around the world. The aesthetics that have developed in the region, blending tradition and a forward-looking approach to contemporary culture, cannot be seen anywhere else. In contrast to major players Japan and China, countries like Korea, Singapore, India, and Thailand also offer a very individual take on the use of graphics, typography, and many other in many related areas.

Featuring the best and the most recent advertising campaigns, posters, brand-design projects, corporate identity, package design, and editorial design, Asian Graphics Now! is an inspirational and important book for any creative student or professional. Text in English, French, and German